Pepsi enters the world of NFT, to hold contest

PepsiCo India has partnered with illustrator Timea Balo to create its first-ever non-fungible tokens (NFTs) collection for Indian consumers. The collection, curated by the PepsiCo India Design Team, is centered around Pepsi Black’s brand pillars of Innovation, Self-Expression, and Evolution. The collection includes 20 NFTs minted on the Polygon blockchain.

The NFT collection is inspired by Pepsi Black’s philosophy and aims to celebrate the younger generation’s belief in self-expression and technology. The art collectibles feature alterations of the classic Pepsi Black ‘Zero’ visual, representing sustainability, rhythm, movement, creativity, art, social media, and gamification. There are three variations of each theme and four variations inspired by music. The ‘Pepsi Black Zero Sugar’ collection will be listed on Open Sea, the largest web3 marketplace for NFTs and crypto collectibles.

The NFTs will be given away to the winners of the #PepsiBlackeffect challenge on the social media platform, Moj. Participants can enter the contest by using the Pepsi Black lens on Moj and showcasing their SWAG personas. Winners will receive distinct NFTs from the ‘Pepsi Black Zero Sugar’ collection and Pepsi merchandise. To receive the NFTs, winners must have a web3 wallet, and the NFTs will be minted and transferred on the Polygon blockchain.